Who is Andrea Ronchetti of Behind Academy
Andrea Ronchetti is a Senior Trainer, Certified Coach, and CEO & Founder of Behind Academy Srl, a training company active in Milan, Rome, and across Italy that delivers training courses in Public Speaking, Emotional Intelligence, Leadership, Time Management, and much more.
Their Team of Trainers—Nicola Micheli, Chiara Leonetti, and Andrea himself—takes inspiration from the five Platonic solids, symbols of order and harmony, to give life (to give form) to a training offering that enables participants to break through their limits and discover their true potential.
We were immediately struck by the team’s values, ideas, and personality, and the decision was an easy one: Behind Academy was the perfect client for us. Together, we worked in genuine synergy. Here are some of the activities we created together.
Personal Branding on TikTok: inside a trainer’s life
One of the main goals of our collaboration was to show—and prove to those who didn’t yet know Behind Academy’s work—the preparation and expertise of Andrea Ronchetti as a trainer and coach.
Our first proposal was immediate: build a well-crafted, effective Personal Branding narrative.
Starting in mid-September 2023, Andrea’s TikTok profile has featured videos that share his perspective on timely, widely debated topics and news, leading to significant growth in both the top-line numbers (views and likes) and the more specific engagement metrics (interaction and involvement: comments, shares, post saves).
@andrea.ronchetti
Video Editing and LinkedIn Content Creation
Part of the credit goes to the attention to detail in these videos: a more narrative, well-structured script, tight, rhythmic editing mindful of sound design, and user-friendly post-production with subtitles and other dynamic elements.
The same videos performed well on Instagram, while on LinkedIn we chose to follow the publishing schedule of Behind Academy’s main page, focusing on course- and training-related content.
Behind Academy’s Website and Logo
From first landing, the website of Behind Academy immediately ushers users into a world of questions, reflections, and insights—while welcoming them warmly in an atmosphere of soft icons and pastel colors.
After all, as we said from the start, harmony and balance would be the key factors throughout our collaboration, as shown by the golden ratio embedded in the logo.
Not only the homepage, but every page maintains the same relaxed, friendly mood: as you browse the site, information increases while stress doesn’t—quite the opposite. And aren’t personal enrichment and peaceful learning precisely the perfect ingredients for a training course?
