Continuous motion
Bieffe Co has been designing material-handling systems, conveyor systems, and thermal-treatment machinery for over 30 years. Motion is its very raison d’être: its products—including belt conveyors, accumulation systems, and roller conveyors—help companies move finished goods and components within their production cycles.
Backed by know-how built over hundreds of projects, Bieffe Co is the ideal partner for packaging and bottling line design. Headquartered in Canelli (Asti), it is now a leader in material handling and conveying systems.
As part of a broader company refresh, Bieffe Co turned to Propaganda3 to reinvent its corporate image and define a new brand identity.
We delivered a logo restyling, a fully renewed website, and a fresh corporate brochure.
Logo restyling
The company’s primary goal was to refresh its logo.
The new mark retains the original trapezoid shape and corporate colors—blue and light blue.
We removed the “handling and conveying” descriptor from the corporate logo to give more strength and recognition to the Bieffe brand. Those taglines now live—more appropriately—within the three specialized unit logos: Bieffe Handling & Conveying, Bieffe Engineering, and Bieffe Termotech.
The trapezoid takes on a sharper, more squared form and, together with purposeful white space, lets the Bieffe name pop immediately. The lettering also becomes more angular, giving the logo a modern look aligned with the company’s renewal goals.
The updated logo now features across the corporate brochure and the website.
Corporate brochure
Bieffe Co’s new corporate image finds its best expression in the corporate brochure.
It delivers a coordinated look with the brand identity, echoing the logo’s clean, squared lines, ample spacing, and corporate colors.
The brochures are available in Italian and English and come in nine types. In addition to the Company Profile, we produced brochures for: Bulk transport, Packaged transport, Diverting systems, Elevators and descenders, Thermal-treatment tunnels, Other components, Spiral systems, and Food-industry transport systems.
Website
A website is not just a company’s digital identity—it’s much more. First, it serves as a business card: within one second, users should grasp who you are. It’s also a vast information hub that users can explore freely via the menu and pages.
Bieffe Co now has a website that fully reflects its corporate image and values: professionalism, efficiency, and flexibility.
Information is clearly and precisely presented throughout the site to ensure a smooth, efficient user experience.
From a visual standpoint, the motifs established in the logo and brochure are carried into the digital realm. The result is a coherent brand image across channels, strengthening brand identity and the impact of the Bieffe Co name.
Always in motion
Want to see another branding case—with a logo refresh and a new website?
Discover how we revamped the brand identity of Caseificio Boldini.