Bruno Vanzan—between cocktails and entrepreneurship
Bruno Vanzan has built a stellar career on a finely tuned mix of passion, talent, and dedication, becoming an international Flair Bartending champion and one of the most in-demand bartenders for events worldwide.
Beyond his show-stopping bartending, Bruno is an eclectic entrepreneur: he runs a bar service with high-end tailor-made cocktail catering, organizes multiple training courses for bartenders, hosts his own TV show, Cocktail House, and is the author of several books.
For the launch of his bartender tool set, Innovative Bar Tools, Bruno turned to Propaganda3 for product packaging, a photo shoot, and social content creation.
Scientific packaging
Creating signature cocktails is an art—and also a science.
Innovative Bar Tools is the first 100% made-in-Italy bartender tool line, and the winner of the 2021 Barawards Innovation Prize. The set includes a finely crafted continental shaker with an integrated fine strainer, a versatile bar spoon, a distinctive ice scoop, and a nimble jigger—all forged in hand-finished steel.
Just as a bartender does far more than mix ingredients, the packaging for Innovative Bar Tools had to be more than a simple container. Two boxes—a slim one for the spoon and a larger one for the shaker—protect and organize the tools, keeping them ready for the next unforgettable cocktail.
Photo shoot: di(still)ing the kit
Propaganda3 handled the product photo shoot and post-production for Bruno Vanzan’s line. Each piece was shot with carefully controlled lighting to bring out the shine of the steel.
The result is an innovative photographic concept with a strong identity built on black backdrops, expressing the highest quality of Italian craftsmanship.
The photographs were then used on the online shop and across Bruno’s social channels.
Mixing up social content
The Innovative Bar Tools brought bold, disruptive energy to social media—just like the cocktails they make possible.
The use of black backgrounds and post-shoot light work gives the kit imagery the same energy as the bartenders—pros and enthusiasts alike—who use them to craft their cocktails.
Many ingredients, one winning cocktail
Want to see more projects we’ve created with Bruno? Check out the launch video for IOVEM, the violet nectar for mixing!