The Monographs
Each Riva is a story of its own a discovery. A monograph is the ideal tool to narrate the journey aboard a Riva. The destinations are all Italian, celebrating the brand’s identity and its deep connection to “Made in Italy.”
A series of volumes that brings together all three product lines of the most iconic brand in the nautical world. A project crafted down to the smallest detail: from the shooting to the styling and model selection, all the way to meticulous post-production and print assistance for chromatic accuracy.
The Layout
The cover features a full-bleed photograph with the boat’s name in the foreground, accompanied by the Riva logo stamped in hot silver foil. The back cover and spine are defined in white for the Open models, aquamarine for the Coupé, and grey for the Fly.
The interior unfolds with spacious layouts, full-bleed images, and a flexible grid.
The travel theme is developed starting from the black-and-white endpapers, which create the romantic and evocative atmosphere that also characterizes the advertising campaign. The images alternate in a rhythm marked by the interplay of color and black and white, macro and detail, contemplative landscapes and dynamic shots of the boat in motion.
The Advertising Campaign
The latest ADV campaign communicates the Riva owner’s belonging to an exclusive elite and a true ideal of style. The romantic, evocative atmosphere is enhanced by the golden clouds of the sunset meeting the water’s surface on the horizon — a boundless space.
The dock, the only dimensional reference, becomes the central element that welcomes and encapsulates the entire meaning of the image. From that dock, a Riva has just departed. The still-foaming wake evokes the emotion of a journey begun only moments before. On the dock remains only what is not essential to fully experience the boat. The class of those on board is revealed by the quality of what they leave behind: a handcrafted set, a silk pashmina, and a Panama hat.
“Nothing else” — nothing more than what is needed to experience a Riva, to fully enjoy the scents of the journey, the sun on your skin, the sound of the waves, or simply the taste and design embodied in every Riva.
