Corporate house organ, social media management, press office

Minifaber is a “family global player,” meaning a family-run company that exports all over the world. Specialized in high-tech mechanical processing, such as metal bending and the design and construction of molds, it represents Italian excellence in the sector with over 65 years of experience.

But how can this excellence be communicated? For us, the answer lies in building an integrated communication ecosystem capable of strengthening the corporate identity from within and positioning the brand in its key international markets through diversified and coordinated tools.

This objective translates into a complete communication project: a bilingual corporate house organ, organic social media management, and local and national press office activities to transform production excellence into a recognizable and authoritative brand.

The corporate house organ represents the heart of internal communication. Now nearing 20 editions, it reinforces company culture through eight recurring sections, developed issue after issue based on a central theme proposed and approved by the company.

The texts are then laid out in a clean design, creating a final result that appears simple but is highly effective just like Minifaber’s workmanship.

Since 2025, Minifaber’s house organ has also been available in English, reflecting the increasingly international composition of the team.

For this project, we oversee the writing, layout, and translation in full, working to enhance internal engagement among all collaborators. The evolution includes distributing some copies to international suppliers and clients as well, transforming an internal channel into an external showcase for the brand.

Managing the social media channels from 2022 to 2024 demonstrated the effectiveness of an organic strategy that fully leverages the potential of employee advocacy to strengthen the brand’s image internally first, and consequently externally.

Without advertising investments, Minifaber’s LinkedIn and Facebook profiles recorded steady growth through authentic content: behind-the-scenes insights into production departments, people-focused storytelling, interviews, welfare initiatives, and curiosities.

This presence expanded brand awareness beyond corporate boundaries, sparking spontaneous conversations and new narratives around the brand.

The press office work carried out for Minifaber between 2023 and 2024 gave visibility to several key moments in the company’s history.

We drafted press releases regarding the acquisition of the former Saeco factory in Gaggio Montano, now renamed Gaggio Tech.

At the same time, we developed advertorials for Corriere di Bergamo and L’Eco di Bergamo, strengthening the brand’s presence in local media through high-quality content.

In 2022 and 2023, we built brand awareness and brand reputation using tools specifically targeted to the local territory. Starting in 2024, we are focusing on brand positioning: positioning the brand within its reference markets while expanding geographic reach.

Positioning is based on differentiation through quality and innovation, a clearly defined target, a credible promise, values that create an emotional connection, and consistent communication across all channels.

For Minifaber, we built an ecosystem where every tool interacts with the others, generating value greater than the sum of its parts:

• The house organ strengthens internal culture and generates reusable content.
• Social media amplifies messages externally, creating community.
• The press office provides institutional authority.

Communication flows between internal and external, between local and global, between product and values. Even when we work in tandem with various departments and other agencies collaborating with the company, we maintain one authentic voice.