{"id":5425,"date":"2025-06-05T11:23:47","date_gmt":"2025-06-05T09:23:47","guid":{"rendered":"https:\/\/propaganda3.it\/enshittification-ai-slop-facebook\/"},"modified":"2025-11-28T16:29:51","modified_gmt":"2025-11-28T15:29:51","slug":"enshittification-ai-slop-facebook-scam","status":"publish","type":"post","link":"https:\/\/propaganda3.it\/en\/enshittification-ai-slop-facebook-scam\/","title":{"rendered":"Enshittification and AI Slop: when AI becomes a Facebook scam"},"content":{"rendered":"

Have you ever scrolled through Facebook and stumbled upon a picture that made you think, \u201cWhat on earth is this?\u201d If the answer is yes, you\u2019re not alone. And that feeling of weirdness you had was probably more than justified.
\nIf the answer is still no, you\u2019re lucky. But we suggest you read this article anyway \u2014 so you\u2019re ready when it does happen (because yes, unfortunately, it will).<\/p>\n

We\u2019re right in the middle of what experts call \u201censhittification\u201d \u2014 a process through which digital platforms gradually degrade the quality of their services in the name of profit<\/em>. And if you thought Facebook had already hit rock bottom, well\u2026 prepare to rethink that.
\nThe latest chapter of this decline is called AI slop, and over the past months it has been flooding our feeds with increasingly sophisticated fake content, scams, and manipulation.<\/p>\n

But what happens when artificial intelligence becomes the perfect accomplice for online scams?
\nAnd why does Meta seem to be doing so little to stop it?<\/p>\n

 <\/p>\n

What is enshittification, and why should we care?<\/h2>\n

The term **\u201censhittification\u201d** \u2014 which we could brutally translate as \u201ccrap-ification\u201d \u2014 was coined by Canadian blogger and digital activist Cory Doctorow<\/a> to describe a precise and repeated pattern: 1) Platforms start by offering an excellent service to users; 2) gradually worsen the experience to benefit advertisers; 3) and finally squeeze advertisers themselves to maximize corporate profit.<\/p>\n

The term has become so relevant that the Macquarie Dictionary \u2014 Australia\u2019s main dictionary \u2014 selected it as the 2024 Word of the Year<\/a>, acknowledging a phenomenon many of us had already sensed, even without having a word for it.<\/p>\n

Facebook is perhaps the clearest case study of enshittification. Remember when it showed you mainly posts from your friends and family? Those days are long gone. According to a Harvard study<\/a>, from Q2 2021 to Q3 2023 the share of Feed content coming from \u201cunconnected posts\u201d (i.e., from pages and profiles users don\u2019t follow) went from 8% to 24%. On paper, that could seem positive: discovering content aligned to our interests should be the goal.<\/p>\n

But there\u2019s a problem: Facebook\u2019s latest algorithm updates, designed to compete with TikTok and push content deemed \u201cengaging,\u201d have opened the door to something far more\u2026 suspicious.<\/p>\n

 <\/p>\n

AI Slop: the new frontier of garbage content<\/h2>\n

**\u201cAI Slop\u201d** refers to the **flood of low-quality, AI-generated content taking over social media**, Facebook in particular. These are images, text, and videos created using AI tools \u2014 often obviously **fake**, completely **nonsensical**, yet strangely effective at capturing attention. Much like \u201cbrain rot\u201d content, itself an **Oxford 2024 Word of the Year**, which we covered in this article<\/a>.<\/p>\n

AI Slop is now so widespread that you\u2019ve probably come across it without even realizing. Have you ever seen, for example:<\/p>\n