{"id":5543,"date":"2026-01-16T15:56:59","date_gmt":"2026-01-16T14:56:59","guid":{"rendered":"https:\/\/propaganda3.it\/weve-received-your-cv-now-the-fun-begins\/"},"modified":"2026-01-16T15:56:59","modified_gmt":"2026-01-16T14:56:59","slug":"weve-received-your-cv-now-the-fun-begins","status":"publish","type":"post","link":"https:\/\/propaganda3.it\/en\/weve-received-your-cv-now-the-fun-begins\/","title":{"rendered":"We\u2019ve received your CV. Now the fun begins."},"content":{"rendered":"

The communication market is overloaded, yet agencies struggle to find the right people. To land a job in this industry, you either become a sniper\u2014or you\u2019re out of the game.<\/em><\/p>\n

Let\u2019s be honest: our Careers<\/em> inbox is a Dantean circle of hell. Every week we\u2019re overwhelmed by a tidal wave of CVs<\/strong>, Behance<\/strong> links (sometimes), and cover letters<\/strong> that sound like they were written by ChatGPT with a hangover.<\/p>\n

In 2025<\/strong> alone, the applications<\/strong> for internships<\/strong>, traineeships<\/strong>, and job positions<\/strong> received by Propaganda3<\/strong> totaled 271<\/strong>, while we only had room<\/strong>, throughout the year, for 10 positions<\/strong>.<\/p>\n

\"\"<\/p>\n

In the communication sector, supply far exceeds demand. But not because candidates aren\u2019t good: we\u2019re sure many of you have the right weapons to work with us. The real problem? You\u2019re not aiming properly.<\/strong><\/p>\n

Now it\u2019s 2026<\/strong>, and simply \u201cbeing eager to work\u201d is no longer enough to become part of an agency<\/strong>.<\/p>\n

Maybe we sound presumptuous saying this (we\u2019re aware of it). But we assure you that the same applies to the vast majority of communication agencies<\/strong>, at least in Italy.<\/p>\n

Are you trying to build a future in communication? Then you should first understand what\u2019s really happening in our industry. Here\u2019s the whole truth, along with a few tips on how to keep your application from ending up in the trash<\/strong> (where 90% of emails go).<\/p>\n

There are plenty of job openings. So why can\u2019t agencies find people?<\/h2>\n

According to data from Unioncamere<\/strong><\/a>, Italian companies<\/strong> (not just agencies) report difficulty in finding staff in 48% of cases<\/strong>. Translation<\/em>: companies are looking, but they can\u2019t find you<\/em><\/strong>.<\/p>\n

Why does this happen? Because there\u2019s a mismatch<\/em><\/strong>, in other words a gap<\/strong>, between what the agency is looking for and what you manage to include in your very brief introduction<\/strong>. Our industry is highly volatile: it grows, slows down, and constantly reshapes itself into new versions. Agencies are no longer looking for people to add to the headcount\u2014they\u2019re looking for people who can solve specific problems, in increasingly complex contexts<\/strong>.<\/p>\n

If you send 100 identical CVs to 100 different agencies, you\u2019re not job hunting. You\u2019re spamming. And agencies can smell spam<\/strong>.<\/p>\n

The myth of the \u201cJack of all trades\u201d is dead (and AI killed it)<\/h2>\n

If your CV says:<\/p>\n

“Graphic Designer \/ Social Media Manager \/ Videomaker \/ SEO Expert \/ Barista<\/strong>”
\n\u2026we have a problem.<\/p>\n

A few years ago, the \u201cSwiss army knife\u201d was useful. Today, it\u2019s not: artificial intelligence has already automated basic execution<\/strong>. Anything that\u2019s standardized execution is already replicable\u2014often better and faster.<\/p>\n

What isn\u2019t replicable is perspective<\/em>, depth<\/em>, the ability to read a context<\/em>.<\/p>\n

Today agencies are looking for pure verticality, with roles such as:<\/p>\n