{"id":5746,"date":"2024-12-18T14:23:18","date_gmt":"2024-12-18T13:23:18","guid":{"rendered":"https:\/\/propaganda3.it\/communication-trends-in-2025-the-dawn-of-a-new-era\/"},"modified":"2024-12-18T14:23:18","modified_gmt":"2024-12-18T13:23:18","slug":"communication-trends-in-2025-the-dawn-of-a-new-era","status":"publish","type":"post","link":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/","title":{"rendered":"Communication trends in 2025: the dawn of a new era"},"content":{"rendered":"

As the new year gets underway, a question is echoing ever louder through the corridors of our Propaganda Factory: what will the trends in the world of communication be in 2025?<\/strong> Well, we\u2019re directly involved, of course, so we have every reason in the world to ask ourselves this. But it\u2019s not just a matter of curiosity or professional necessity.<\/p>\n

Over the last two years, in fact, we have all witnessed a veritable revolution<\/strong>: artificial intelligence<\/strong> has turned creative processes on their head, social media<\/strong> has rewritten its own rules, and data privacy<\/strong> has become an absolute priority. But this is only the beginning, because what awaits us in 2025<\/strong> is even more revolutionary.<\/p>\n

 <\/p>\n

Artificial Intelligence is redefining creative jobs<\/h2>\n

If we think ChatGPT has already changed everything, we\u2019d better brace ourselves. Because we haven\u2019t seen anything yet. In 2024, we learnt to ask AI to write posts and captions<\/strong>, but 2025 will reveal the true potential of artificial intelligence<\/strong> in the world of communication.<\/strong><\/p>\n

AI tools<\/strong> are already evolving from simple assistants into genuine strategic collaborators, but beware: artificial intelligence will not replace creatives<\/strong>. On the contrary, it will make the human touch even more valuable.<\/p>\n

The companies that will shine will be those capable of finding the perfect alchemy between technology<\/strong> and human creativity<\/strong>, going beyond today\u2019s convenient but somewhat limited trend of asking Gen-AI (generative AI) tools hundreds of questions<\/strong> to find answers, inspiration and new ideas on a wide range of topics \u2013 a phenomenon known as \u2018Ask AI<\/strong>\u2019.<\/p>\n

If you’re wondering, the answer is definitely yes. This image was created using artificial intelligence.<\/p>\n

 <\/p>\n

Video marketing is becoming hyper-personalised<\/h2>\n

“Video<\/strong> is the future of online communication and marketing<\/strong>.” How many times have we heard that phrase? And how many times have we read statistics<\/strong> telling us that video<\/strong> has been the dominant form of content for several years now<\/strong>? We know by now that users are reading less and less, but watching more and more videos<\/strong>.<\/p>\n

According to a report by Synthesia<\/a>, TikTok<\/strong> users spend an average of 90 minutes a day on the platform<\/strong>, and when a video features a person speaking in an overlay against a background, there is an 80% chance<\/strong> that the user will stop to watch it. Why is this happening? We discussed the psychological reasons<\/strong> behind, among other things, the latest updates to social media algorithms<\/strong> in an article in our MAG<\/a>.<\/p>\n

\"contenuti<\/p>\n

 <\/p>\n

Yet what lies ahead goes far beyond that. Imagine you\u2019re on Instagram<\/strong> or TikTok<\/strong> and come across a sponsored<\/strong> video<\/strong> (an effective use of digital marketing<\/strong>) that pops up on your screen. The person in the video greets you by name, tells you that the pair of shoes you\u2019ve just been browsing on that e-commerce site is now 50%<\/strong> off, and invites you to use a discount code<\/strong> to take advantage of the offer. You\u2019re surprised, a bit taken aback, but you give it some thought. Meanwhile, another video pops up for the friend sitting next to you. Here too, the person speaking knows their name. They tell them that the hoodie they were looking at yesterday is back in stock, and that if they buy it by 10 pm, they\u2019ll get a free T-shirt.<\/p>\n

\"video<\/p>\n

It may sound like science fiction, but it isn\u2019t: this is the future of hyper-personalised video marketing<\/strong>, another trend that we believe will transform communication by 2025, where artificial intelligence and data analytics come together to create unique video experiences for every viewer. But doesn\u2019t all this\u2026 put people\u2019s privacy at risk<\/em>?<\/p>\n

 <\/p>\n

Data privacy is becoming the new gold<\/h2>\n

2025 will, in fact, be the year in which data management<\/strong> becomes even more sophisticated and strategic. With new data privacy<\/strong> regulations coming into force in various parts of the world and growing consumer awareness of their digital rights<\/strong>, companies will need to completely rethink their approach to data collection and usage.<\/p>\n

But don\u2019t be fooled: this evolution is not a constraint, it is an opportunity<\/strong>. The most innovative companies are already developing strategies based on a new paradigm, known as \u2018privacy-first communication<\/strong>\u2019. It is no longer about collecting as much data as possible, but about creating a<\/strong> transparent dialogue with users<\/strong>, where every piece of data shared has a clear and mutual value.<\/p>\n

This is the real paradigm shift we will see in data privacy by 2025: a trend in which corporate communication will shift from an approach based on data volume to one founded on trust<\/strong> and mutual value<\/strong>.\"data<\/p>\n

 <\/p>\n

Sustainability: from trend to necessity<\/h2>\n

Speaking of trust:<\/em> what\u2019s your reaction when your favourite brand<\/strong> undertakes sustainable initiatives<\/strong> and talks about them in an interview, a press release or a video? You don\u2019t have to answer straight away \u2013 just think about it. Good. Now let\u2019s ask you another question: what goes through your mind when, instead, the subject of such a news story is a fast-fashion multinational<\/strong> from which you would never buy anything?<\/p>\n

By 2025, simply talking about sustainability will no longer be enough:<\/strong> it will need to be demonstrated. The data aggregator Business Dasher<\/strong> has published a report<\/a> summarising the shift in consumer habits over the last five years, highlighting how consumers are becoming increasingly discerning, critical and able to distinguish greenwashing from genuine green initiatives. Looking at just some of the data collected, we note that: 72%<\/strong> of consumers said they buy more eco-friendly products<\/strong> than they did five years ago; online searches for sustainable products have increased by 71%<\/strong> over five years; 62%<\/strong> of consumers are willing to change their purchasing habits<\/strong> to help reduce their environmental impact<\/strong>.<\/p>\n

The real challenge? Integrating this trend into every aspect of corporate communications by 2025, from content creation to distribution. Companies will increasingly begin to measure and communicate the environmental impact<\/strong> of their digital campaigns<\/strong>. Not least because, yes, digital technology does pollute, a lot: [\u201cHow much does digital technology pollute?<\/a>\u201d]<\/p>\n

\"inquinamento<\/p>\n

\nNo longer just a trend, but a new approach to communication: 2025 is already here<\/h2>\n

The communications revolution is not a distant prospect: it is already happening. The companies that will survive are those capable of adapting quickly, experimenting fearlessly and, above all, putting authenticity at the heart of everything they do.<\/p>\n

As we always say at the agency, technological innovation must serve human creativity, not the other way round. True success lies in finding the right balance between automation<\/strong> and personalisation<\/strong>, between efficiency<\/strong> and empathy<\/strong>, between computing powe<\/strong>r and human ingenuity<\/strong>.<\/p>\n

Would you like to find out what we can do for your company in 2025? Drop by for a chat over a good cup of coffee, or let\u2019s arrange a free video call: fill in the form below and we\u2019ll get back to you as soon as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the new year gets underway, a question is echoing ever louder…<\/p>\n","protected":false},"author":6,"featured_media":5750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[383],"tags":[],"acf":[],"yoast_head":"\nCommunication trends in 2025: the dawn of a new era | Propaganda3<\/title>\n<meta name=\"description\" content=\"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication trends in 2025: the dawn of a new era | Propaganda3\" \/>\n<meta property=\"og:description\" content=\"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Propaganda3\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/propaganda3it\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T13:23:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1922\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"stefano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@propagandasrl\" \/>\n<meta name=\"twitter:site\" content=\"@propagandasrl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stefano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\"},\"author\":{\"name\":\"stefano\",\"@id\":\"https:\/\/propaganda3.it\/en\/#\/schema\/person\/ec54b83917c4e2c61279ed31a3b30ca2\"},\"headline\":\"Communication trends in 2025: the dawn of a new era\",\"datePublished\":\"2024-12-18T13:23:18+00:00\",\"dateModified\":\"2024-12-18T13:23:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\"},\"wordCount\":1133,\"publisher\":{\"@id\":\"https:\/\/propaganda3.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png\",\"articleSection\":[\"Editorials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\",\"url\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\",\"name\":\"Communication trends in 2025: the dawn of a new era | Propaganda3\",\"isPartOf\":{\"@id\":\"https:\/\/propaganda3.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png\",\"datePublished\":\"2024-12-18T13:23:18+00:00\",\"dateModified\":\"2024-12-18T13:23:18+00:00\",\"description\":\"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage\",\"url\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png\",\"contentUrl\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png\",\"width\":1922,\"height\":1080,\"caption\":\"trend comunicazione 2025\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/propaganda3.it\/en\/#website\",\"url\":\"https:\/\/propaganda3.it\/en\/\",\"name\":\"Propaganda3\",\"description\":\"Agenzia di comunicazione, pubblicit\u00e0 e marketing a Brescia\",\"publisher\":{\"@id\":\"https:\/\/propaganda3.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/propaganda3.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/propaganda3.it\/en\/#organization\",\"name\":\"Propaganda3\",\"url\":\"https:\/\/propaganda3.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propaganda3.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2019\/12\/logo_propaganda3_dark.svg\",\"contentUrl\":\"https:\/\/propaganda3.it\/wp-content\/uploads\/2019\/12\/logo_propaganda3_dark.svg\",\"width\":200,\"height\":200,\"caption\":\"Propaganda3\"},\"image\":{\"@id\":\"https:\/\/propaganda3.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/propaganda3it\",\"https:\/\/x.com\/propagandasrl\",\"https:\/\/www.instagram.com\/propaganda3\/\",\"https:\/\/www.linkedin.com\/company\/propaganda3it\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/propaganda3.it\/en\/#\/schema\/person\/ec54b83917c4e2c61279ed31a3b30ca2\",\"name\":\"stefano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propaganda3.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d14d5ba2ce6b286f5852b746f7dbcd1?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d14d5ba2ce6b286f5852b746f7dbcd1?s=96&d=blank&r=g\",\"caption\":\"stefano\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication trends in 2025: the dawn of a new era | Propaganda3","description":"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/","og_locale":"en_US","og_type":"article","og_title":"Communication trends in 2025: the dawn of a new era | Propaganda3","og_description":"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.","og_url":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/","og_site_name":"Propaganda3","article_publisher":"https:\/\/www.facebook.com\/propaganda3it","article_published_time":"2024-12-18T13:23:18+00:00","og_image":[{"width":1922,"height":1080,"url":"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png","type":"image\/png"}],"author":"stefano","twitter_card":"summary_large_image","twitter_creator":"@propagandasrl","twitter_site":"@propagandasrl","twitter_misc":{"Written by":"stefano","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#article","isPartOf":{"@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/"},"author":{"name":"stefano","@id":"https:\/\/propaganda3.it\/en\/#\/schema\/person\/ec54b83917c4e2c61279ed31a3b30ca2"},"headline":"Communication trends in 2025: the dawn of a new era","datePublished":"2024-12-18T13:23:18+00:00","dateModified":"2024-12-18T13:23:18+00:00","mainEntityOfPage":{"@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/"},"wordCount":1133,"publisher":{"@id":"https:\/\/propaganda3.it\/en\/#organization"},"image":{"@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage"},"thumbnailUrl":"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png","articleSection":["Editorials"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/","url":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/","name":"Communication trends in 2025: the dawn of a new era | Propaganda3","isPartOf":{"@id":"https:\/\/propaganda3.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage"},"image":{"@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage"},"thumbnailUrl":"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png","datePublished":"2024-12-18T13:23:18+00:00","dateModified":"2024-12-18T13:23:18+00:00","description":"What will the trends in communication be in 2025? From artificial intelligence to video marketing, from data privacy to sustainability.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propaganda3.it\/en\/communication-trends-in-2025-the-dawn-of-a-new-era\/#primaryimage","url":"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png","contentUrl":"https:\/\/propaganda3.it\/wp-content\/uploads\/2024\/12\/Copertina-MAG.png","width":1922,"height":1080,"caption":"trend comunicazione 2025"},{"@type":"WebSite","@id":"https:\/\/propaganda3.it\/en\/#website","url":"https:\/\/propaganda3.it\/en\/","name":"Propaganda3","description":"Agenzia di comunicazione, pubblicit\u00e0 e marketing a Brescia","publisher":{"@id":"https:\/\/propaganda3.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/propaganda3.it\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/propaganda3.it\/en\/#organization","name":"Propaganda3","url":"https:\/\/propaganda3.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propaganda3.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/propaganda3.it\/wp-content\/uploads\/2019\/12\/logo_propaganda3_dark.svg","contentUrl":"https:\/\/propaganda3.it\/wp-content\/uploads\/2019\/12\/logo_propaganda3_dark.svg","width":200,"height":200,"caption":"Propaganda3"},"image":{"@id":"https:\/\/propaganda3.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/propaganda3it","https:\/\/x.com\/propagandasrl","https:\/\/www.instagram.com\/propaganda3\/","https:\/\/www.linkedin.com\/company\/propaganda3it"]},{"@type":"Person","@id":"https:\/\/propaganda3.it\/en\/#\/schema\/person\/ec54b83917c4e2c61279ed31a3b30ca2","name":"stefano","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propaganda3.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d14d5ba2ce6b286f5852b746f7dbcd1?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d14d5ba2ce6b286f5852b746f7dbcd1?s=96&d=blank&r=g","caption":"stefano"}}]}},"_links":{"self":[{"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/posts\/5746"}],"collection":[{"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/comments?post=5746"}],"version-history":[{"count":0,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/posts\/5746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/media\/5750"}],"wp:attachment":[{"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/media?parent=5746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/categories?post=5746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propaganda3.it\/en\/wp-json\/wp\/v2\/tags?post=5746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}