{"id":5811,"date":"2024-01-23T08:00:30","date_gmt":"2024-01-23T07:00:30","guid":{"rendered":"https:\/\/propaganda3.it\/propaganda3-gets-a-makeover-new-logo-new-font-new-identity\/"},"modified":"2024-01-23T08:00:30","modified_gmt":"2024-01-23T07:00:30","slug":"propaganda3-gets-a-makeover-new-logo-new-font-new-identity","status":"publish","type":"post","link":"https:\/\/propaganda3.it\/en\/propaganda3-gets-a-makeover-new-logo-new-font-new-identity\/","title":{"rendered":"Propaganda3 gets a makeover: new logo, new font, new identity."},"content":{"rendered":"

Changing is the first step to push ourselves further.<\/p>\n

To overcome one’s own limits, often self-imposed, to go beyond one’s fears, beyond insecurities.<\/p>\n

To reach the best version of oneself.<\/p>\n

If we stop to think about it, we have taken many steps in these recent years.
\nWhen we happen to look back, we realize that Propaganda3<\/strong> has changed a lot<\/strong>. Even in its philosophy<\/a>: our agency has now shifted its attention and its goals much further ahead in time, towards the future<\/strong>. And us along with it. And it is beautiful.<\/p>\n

\"Propaganda3<\/p>\n

But then we realized that we were neglecting the present<\/strong>.<\/p>\n

We realized that we were telling everyone about what our next ten, twenty, thirty years will be like, without saying what we will be working on tomorrow morning<\/strong> after our coffee.<\/p>\n

Without showing what we do, the graphics<\/strong> we create, the logos<\/strong> we invent, the websites<\/strong> we design, the videos<\/strong> we shoot, the training courses<\/strong> we hold, the events<\/strong> we organize.<\/p>\n

Without showing how in these months – in addition to all the work for our clients – we have sweated through shirts, t-shirts, tank tops, polo shirts, and dresses to give ourselves a new identity<\/strong> that is fresher, more current, digital, colorful, inspired. Just like us.<\/p>\n

So, there you go. Check out our rebranding<\/strong>.<\/p>\n


\nWhat a character, this logotype<\/strong><\/h2>\n

We started by giving our logo<\/strong> a refresh.<\/p>\n

The lines that make up the \u201cPropaganda3<\/strong>\u201d logotype<\/strong> have been cleaned up and have changed color<\/strong>, moving from red to graphite. The spaces<\/strong> and proportions<\/strong> have been improved, so as to embrace digital formats and make the logo more legible<\/strong> even in very small sizes.<\/p>\n

\"logo<\/p>\n

The only element to remain tinted in our Rosso Propaganda<\/strong> is the iconic Furio<\/a>, which has been slightly resized<\/strong> to make the logo more balanced.<\/p>\n

<\/h2>\n

Propagandism becomes a Font<\/h2>\n

The changes made to the logotype then became much more than a simple touch-up. They transformed into our first in-house font:<\/strong> Propagandista<\/strong>.<\/p>\n

Propagandista is composed of capital letters<\/strong> only, characterized by sharp corners<\/strong> and precise geometries<\/strong>. It is inspired by Futurist fonts<\/strong>, but maintains a contemporary style<\/strong>.<\/p>\n

You will find it everywhere, a bit like parsley: this is because Propagandista<\/strong> is perfectly suited for use in headings and titles<\/strong>.<\/p>\n

\"Propagandista<\/p>\n

 <\/p>\n

Units for one, Units for all<\/h2>\n

Units<\/strong> are the operative units of Propaganda3<\/strong>, the heart of our creativity.<\/p>\n

Graphix, Pack, Multimedia, Digital, Expo, Academy. Six autonomous units that, however, perform at their best when they intertwine and work together.<\/p>\n

The previous logos of the Units were visually disconnected from the Propaganda3 brand. Now the units, thanks to the aid of the Propagandista<\/strong> font, integrate into the wordmark and stand out thanks to the new colors<\/strong>, which are much brighter and more dynamic.<\/p>\n

\"colori<\/p>\n

 <\/p>\n

The Bau finds a new Haus: Units become Tiles<\/h2>\n

When working by integrating different Units into a project, a sharing of skills and knowledge is created<\/strong>, generating a stimulating relationship. This concept is the foundation of the \u201cTiles<\/strong>\u201d.<\/p>\n

The b (the English term for “maioliche” or “piastrelle”) are graphic elements inspired by Bauhaus<\/a> patterns<\/strong>, which serve as decorations for the Propaganda3 brand and its Units<\/strong>. Each tile represents, either abstractly or concretely, a facet of every creative field<\/strong>.<\/p>\n

\"tiles<\/p>\n

The unique feature of the Tiles<\/strong> is that, just as the Units intertwine and coexist in the realization of a project<\/strong>, they too mix and draw from the colors of the other Units, adding movement and color to the visual identity.<\/p>\n

 <\/p>\n

Stay Tuned<\/h2>\n

Renewing our brand identity internally was an important step, but it is only the beginning<\/strong>.<\/p>\n

Soon, Propaganda3’s new visual identity<\/strong> will be exported to our social channels, our work, and our website.<\/strong> Into our communications, partnerships, and sponsorships.<\/p>\n

On our new planet PropaN7X23, on our album coming out next Friday, on our merch, on our branded marshmallows, on our spaceships.<\/p>\n

We\u2019re joking, obviously… We\u2019re just doing Propaganda.<\/p>\n

Or maybe not?<\/p>\n

We\u2019ll find out soon.<\/p>\n

If you want to stay in the loop, sign up for our newsletter<\/strong> in the box below. Once a month, we update you on what\u2019s happening in our creative den, bring you news from the world of communication, and share fresh and original content<\/strong>, designed and written with love by our team. And besides… it\u2019s<\/strong> free<\/strong> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Changing is the first step to push ourselves further. To overcome one’s…<\/p>\n","protected":false},"author":6,"featured_media":5813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[385],"tags":[],"acf":[],"yoast_head":"\nPropaganda3 gets a makeover: new logo, new font, new identity.<\/title>\n<meta name=\"description\" content=\"We have re-designed ourselves: now Propaganda3 has a renewed logo, a new font created in-house, and a new brand identity. 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