{"id":6115,"date":"2026-08-03T10:00:16","date_gmt":"2026-08-03T08:00:16","guid":{"rendered":"https:\/\/propaganda3.it\/unplugging-and-selling-the-plug-separately\/"},"modified":"2026-08-03T10:00:16","modified_gmt":"2026-08-03T08:00:16","slug":"unplugging-and-selling-the-plug-separately","status":"publish","type":"post","link":"https:\/\/propaganda3.it\/en\/unplugging-and-selling-the-plug-separately\/","title":{"rendered":"Unplugging (and selling the plug separately)"},"content":{"rendered":"

The need to disconnect from screens is real, widespread, and this summer you’ll find it everywhere. The point is that someone has figured out how to package the urge to unplug, and sell it. A small investigation (from people who make a living off attention) into how “less” became a market.<\/em><\/p>\n

It’s August. You’ve decided that’s it, this summer will be different. Maybe you’ve switched your phone to grayscale, maybe you’ve downloaded an app that blocks the other apps, maybe you’ve just buried Instagram inside a folder hoping to forget about it. You already feel a little lighter. Then, while searching “ideas to detox from your phone”, an ad pops up for an offline stay at a farmhouse, for a deliberately dumb phone that costs more than a smartphone, for a restaurant that discounts your bill if you hand over your phone at the door. Your urge to unplug has just become, in real time, an advertising target.<\/p>\n

Nobody’s questioning that the need is genuine. We all see it, and a few numbers put it in focus: according to the Istituto Superiore di Sanit\u00e0<\/strong><\/a> (Italy’s National Institute of Health), problematic smartphone use affects roughly one in four young Italians. We won’t wade into the territory of addiction here (that’s serious ground, for professionals in the field, and it’s not our job). Our reflection lies elsewhere, and that’s exactly why we’re interested in the uncomfortable question, the one a communications agency should have the decency to ask itself before anyone else: what happens when the desire to disconnect (born as a reaction to a world that wants us permanently connected) becomes, in turn, something you can buy?<\/p>\n

Let’s be upfront about it, because it’s the honest thing to do: we make a living off your attention. Telling you about the phenomenon of people trying to reclaim it is an exercise that concerns us directly, and we’re not exempting ourselves. If anything, we’re trying to look at it from the inside, which is the only place from which we can say something that isn’t obvious. And one premise, right away, to define the field properly: no one’s being preached at here. Not the sellers, and especially not the buyers.<\/p>\n

 <\/p>\n

“Less” is the new luxury (and no one should be ashamed of it)<\/h2>\n

Among trend analysts, a formula has been circulating for months that says it all: presence is the new luxury, silence the new status symbol<\/em>. There’s even a “Quiet Life Movement” now, one that no longer aims at the occasional weekend detox but at a permanent reconfiguration of our relationship with technology: fewer screens, fewer notifications, less of everything.<\/p>\n

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@lisi.quietdiaries<\/a> <\/p>\n

quiet moments alone are so good for the soul #aesthetic<\/a> #quietlife<\/a><\/p>\n

\u266c \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0432\u0443\u043a – \u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f saida<\/a> <\/section>\n<\/blockquote>\n