Pack
Wine labels, packaging, boxes, shipping
Propaganda3’s Pack Unit specializes in designing boxes, containers, packaging, labels, and gift sets. Every project begins with an analysis that meticulously considers each communication aspect, alongside in-depth research that lays the foundations and identifies a distinctive, project-specific visual style. This analysis and study then guide the selection of the best materials and finishing processes. A container isn’t just a wrapper—it’s a promise, an expectation. Packaging a product is like giving it a personality, conveying a message, communicating a feeling.
Packaging a product is like giving it a personality, conveying a message, communicating a feeling. Every company deserves a distinctive, representative design that makes the product unique, identifiable, and original—communicating values and information to attract buyer interest.
Think outside the box,
to create the box
Wine labels
The taste of design.
As if giving form to a soul—through great sensitivity and strong representational skill—so are born the labels that dress the bottles of many renowned products from our fertile homeland.
The value of label design lies in the fact that it’s the product’s first visible element—alongside the shape of the bottle. Visually representing a winery and the qualities of its products, while capturing the observer’s attention, is a task we’re honored to take on.
Boxes both reveal and contain,
showing or concealing while promising emotion
Containers of emotion
Cradles for products.
Combining shapes and hues to build an outer shell that becomes the product’s cradle. Enclosing an object to spark that sense of anticipation that precedes euphoria—like unwrapping a gift.
Packaging design requires practical, aesthetic, and ergonomic considerations—plus experience, specialized skills, and deep knowledge of the relevant market sector. By stimulating different sensory interactions, bottles, containers, labels, gift sets, and wraps have a direct and immediate impact on the consumer.
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