A wonderful flavor
Caseificio Boldini is a producer of cheeses, butter, and other dairy products operating in Brescia since 1962. A member of the Grana Padano Consortium, it produces PDO-certified Grana made from 100% Italian milk.
It has its own shop, called “La Casa del Formaggio”, adjacent to its headquarters. This allows Caseificio Boldini to offer direct sales of Grana and other dairy products in Brescia, even to end consumers. By working according to a zero-kilometer approach, it ensures its products maintain the highest quality and freshness.
Giving Shape to the Dairy
The goal of Caseificio Boldini was to completely renew its online presence, giving more and more people the opportunity to discover the company. To achieve this, they wanted content capable of evoking in users’ minds the flavor of their products.
It was therefore essential to showcase the values that have always driven the Dairy: genuineness, tradition, and passion. Values that come to life both in the fully redesigned logo and website, as well as in the custom-made photo shoot and corporate video.
A new (fire-branded) logo
First of all, several logo restyling proposals were created.
The company’s choice was very bold: from a formal logo without graphic elements, they moved to a much more dynamic, lively, and friendly one, clearly refreshing their image. The addition of the year of foundation of Caseificio Boldini instead recalls the company’s decades-long tradition, while the light blue tones convey freshness and flavor.
At the center of attention, the silhouette of a slice of cheese takes shape, bringing users back to the main mission of Caseificio Boldini: the production of quality cheeses.
Stagionare sul web
As a second step, Propaganda3 created the dairy’s website.
The homepage opens with the corporate video, making the entire site immediately dynamic. Cheese is always in the spotlight: photographs, icons, and backgrounds of dairy products are spread across the entire page.
In the other menu pages, visual elements give way to a few more words with short descriptions. In order, we find: the dairy’s history, today’s production facility, the Grana Padano consortium, and a Contact page. Each page can be reached not only from the menu but also through links found on the homepage.
This ensures a smooth and pleasant user experience, regardless of the path or device chosen by the user.
P.D.O. Photography
Observing a dynamic environment, one often gets the impression that it releases an unstoppable energy. We aimed to capture the details of a working day at the Dairy in the only way one can freeze time: by taking photographs.
Thanks to them, the website came to life, animated by the cheesemakers’ passion. Once taken, the photographs were refined in post-production, adjusting lights and colors to enhance their freshness.
Seeing is believing
From the very first seconds of the video, the professionalism and dedication of the Caseificio Boldini workers become evident. The company opened its doors to the Propaganda3 crew to show from the inside the enthusiasm with which they carry out their work.
In addition to close-up shots of the workers, we used a drone to capture aerial footage of the dairy. At the start of the video, the smooth descent of the camera toward the entrance evokes the warm welcome that has always distinguished the Dairy.
The scent of results
After just a few months, the Caseificio Boldini website was releasing a new, wonderfully pleasant aroma. The aging process turned an idea into a finished product, this time in the form of awareness, engagement, and reputation.
Website
From June 2020, the month the website was launched, to April 2022, the site was visited by a total of 2,752 users, of which 9.4% were returning visitors, meaning users who viewed the site more than once.
Furthermore, a notable pleasant browsing experience is highlighted by several metrics: during each session, visitors viewed an average of 2.28 pages each.
The average session duration was 00:01:19, while the bounce rate (the percentage of users who leave the site without changing at least one page or clicking at least one link) was 51.45%, significantly lower than the average for competitors in the food sector.
Google My Business
In addition to the website, we created and managed a Google My Business profile for the Dairy.
Examining a shorter period — the February–April 2022 quarter — the page’s performance shows a strong online presence, also characterized by a high user interaction rate.
The Dairy frequently appears in user searches on Google: of the 12,939 total searches for the quarter, 41.3% came from discovery searches, meaning searches that do not include the name Caseificio Boldini.
The profile’s photographs received higher appreciation compared to the average of similar businesses, a sign of a high-quality photo shoot.
In addition to receiving many views, the page data highlights highly engaged and interactive users: between website visits, Google Maps directions, and phone calls, the total actions amounted to 340 over the course of the three months.
Feeding creativity
Do you want to discover more projects with companies in the Food sector? Explore the creative social content we created for Galbusera.