Changing is the first step to push ourselves further.
To overcome one’s own limits, often self-imposed, to go beyond one’s fears, beyond insecurities.
To reach the best version of oneself.
If we stop to think about it, we have taken many steps in these recent years.
When we happen to look back, we realize that Propaganda3 has changed a lot. Even in its philosophy: our agency has now shifted its attention and its goals much further ahead in time, towards the future. And us along with it. And it is beautiful.
But then we realized that we were neglecting the present.
We realized that we were telling everyone about what our next ten, twenty, thirty years will be like, without saying what we will be working on tomorrow morning after our coffee.
Without showing what we do, the graphics we create, the logos we invent, the websites we design, the videos we shoot, the training courses we hold, the events we organize.
Without showing how in these months – in addition to all the work for our clients – we have sweated through shirts, t-shirts, tank tops, polo shirts, and dresses to give ourselves a new identity that is fresher, more current, digital, colorful, inspired. Just like us.
So, there you go. Check out our rebranding.
What a character, this logotype
We started by giving our logo a refresh.
The lines that make up the “Propaganda3” logotype have been cleaned up and have changed color, moving from red to graphite. The spaces and proportions have been improved, so as to embrace digital formats and make the logo more legible even in very small sizes.
The only element to remain tinted in our Rosso Propaganda is the iconic Furio, which has been slightly resized to make the logo more balanced.
Propagandism becomes a Font
The changes made to the logotype then became much more than a simple touch-up. They transformed into our first in-house font: Propagandista.
Propagandista is composed of capital letters only, characterized by sharp corners and precise geometries. It is inspired by Futurist fonts, but maintains a contemporary style.
You will find it everywhere, a bit like parsley: this is because Propagandista is perfectly suited for use in headings and titles.
Units for one, Units for all
Units are the operative units of Propaganda3, the heart of our creativity.
Graphix, Pack, Multimedia, Digital, Expo, Academy. Six autonomous units that, however, perform at their best when they intertwine and work together.
The previous logos of the Units were visually disconnected from the Propaganda3 brand. Now the units, thanks to the aid of the Propagandista font, integrate into the wordmark and stand out thanks to the new colors, which are much brighter and more dynamic.
The Bau finds a new Haus: Units become Tiles
When working by integrating different Units into a project, a sharing of skills and knowledge is created, generating a stimulating relationship. This concept is the foundation of the “Tiles”.
The b (the English term for “maioliche” or “piastrelle”) are graphic elements inspired by Bauhaus patterns, which serve as decorations for the Propaganda3 brand and its Units. Each tile represents, either abstractly or concretely, a facet of every creative field.
The unique feature of the Tiles is that, just as the Units intertwine and coexist in the realization of a project, they too mix and draw from the colors of the other Units, adding movement and color to the visual identity.
Stay Tuned
Renewing our brand identity internally was an important step, but it is only the beginning.
Soon, Propaganda3’s new visual identity will be exported to our social channels, our work, and our website. Into our communications, partnerships, and sponsorships.
On our new planet PropaN7X23, on our album coming out next Friday, on our merch, on our branded marshmallows, on our spaceships.
We’re joking, obviously… We’re just doing Propaganda.
Or maybe not?
We’ll find out soon.
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